Business philosophy: "to meet the needs of customers;"Integration of social resources, win-win cooperation" is the business philosophy of Dior sanitary ware. The business philosophy of Dior sanitary ware can be seen its business positioning, cooperation concept competition concept.
1. Big service positioning, whole-process service
The service orientation of Dior sanitaryware includes the service to suppliers, the service to distributors the service to consumers, which promote each other.To serve suppliers can obtain stable products, prices, promotion after-sales resources, better serve distributors consumers;The purpose of serving distributors is to develop the chain network, expand the scale better serve the suppliers.Serve consumers, establish business brand, drive cultivate supplier product brand.The supplier, distributor consumer are identified as a trinity of service objects. Dior sanitary ware carries out the pre-sale, sale after-sales service in the internal operation, the decision-maker, manager operator provide the whole service.
2.Based on the interests of both sides, we should integrate social resources for win-win cooperation
In the enterprise management, Dior clean has paid attention to the mutually beneficial manufacturer cooperation, equal respect of the manufacturer relations.Under the premise of taking benefits as the bond, we should pay attention to meet the long-term interests of suppliers, cultivate brands for suppliers, provide start-up capital for production, jointly expand maintain the market.Combine distributor forces to form unified purchase distribution, integrate decentralized channel forces, provide large-scale purchase orders for suppliers.
3.Based on value, innovation transcends price
The management style of Dior sanitary ware advocates to replace the price war with the value war.Service innovation is reflected in brand resources, service development price combination.Through the innovation management means, embodies the personalized, differentiated value competition.Develop new business categories, new brands new products through category development to bring more choices to consumers.Through scientific guidance of consumption, to understand the real needs of customers, so that customers can buy satisfactory goods, through the whole supervision of distribution after-sales service, to meet the personalized needs of customers, to get value for money service.